P10 LED Screen Stadium Jeddah: 220sqm Outdoor Sports Display Project
This is a completed P10 LED screen stadium Jeddah project: a 220sqm outdoor P10 LED display system installed at a multi-sport stadium in Jeddah, Saudi Arabia. The client needed large-format end screens visible from every seat, engineered for wind load and summer heat. We supplied two 110sqm P10 outdoor LED screens with 6,500 nits brightness, IP66 protection, and a 3,840Hz refresh rate for broadcast. Below are the project details, the structural engineering, specifications, and cost drivers.
Project Overview
The stadium hosts football, athletics, and national events with a capacity of about 18,000 spectators. The client’s brief: replace the aging perimeter advertising boards and one small scoreboard with a proper end-screen system that fans can read from the top tier, and that broadcasters can film without flicker.
| Project Snapshot | Detail |
|---|---|
| Location | Jeddah, Saudi Arabia |
| Client type | Multi-sport stadium operator |
| Application | End screens, live scores, sponsor content |
| Screen size | 220sqm total (2 × 110sqm, 14.4m × 7.68m each) |
| Product | Outdoor P10 series, 960×960mm cabinet platform |
| Pixel pitch | 10mm |
| Completion | Q1 2026 |
Our scope: panels, control system, structural design coordination, installation supervision, and staff training for content and daily operation.
Client Background
The stadium operator manages a venue used by a first-division football club and by the national athletics federation. The old system — a single projection board — broke down twice mid-season and was unreadable during afternoon matches played in full daylight.
The operator wanted a broadcast-grade system: screens that look clean on television, run scores reliably all season, and carry sponsor content that generates revenue between matches.
Project Challenges
Stadium end screens are among the most demanding outdoor LED applications:
- Wind load at 25+ meters. A 110sqm vertical surface on an open bowl is a sail. The structural design had to hold panel deflection within tolerance at the site’s design wind speed, in an area known for sudden gusts.
- Summer heat and direct sun. Afternoon matches run with the sun behind the east end screen. The screens need high brightness plus thermal management for hours of full-brightness operation.
- Broadcast compatibility. Television crews film the screens repeatedly during every match. Anything below 3,840Hz refresh shows banding on camera.
- Access after installation. Service work happens on the bowl rim, often at height, with no room for scaffolding during the season.
How We Engineered and Installed the 220sqm System
This section covers the structural and delivery work — the part of a sports LED display project that decides whether the screens survive a season.
Step 1: Wind-load engineering before quoting
Our team produced a panel-weight and mounting-pattern data pack for the client’s structural engineer, who designed a steel truss mast system for both end positions. The key numbers: each 110sqm screen weighs roughly 3,200kg in cabinets plus the truss frame, and the design accounted for gust loads at the bowl rim, not ground level. We also specified an 8-10mm service gap between the screen face and the truss so hot air can rise behind the panels instead of pooling.
Step 2: Brightness and heat strategy
Following our outdoor screen brightness guide for unshaded sports positions, the P10 configuration runs at 6,500 nits — the published rating of the ST960 platform class — with automatic dimming by ambient light sensor. Average power consumption is ≤186 W/m², which keeps the thermal load manageable even at full brightness during afternoon matches.
Step 3: Broadcast-grade refresh
Both screens run at 3,840Hz refresh with 16-bit grayscale. The broadcast feed is genlocked to the stadium’s production truck, so replays, sponsors, and live graphics appear without banding or latency mismatch. Technical detail on why this matters is in our LED display refresh rate guide.
Step 4: Delivery and commissioning
- Factory: 72-hour aging test, waterproof test, and brightness binning on every cabinet.
- Structure: the truss masts were erected by the client’s contractor; our team supervised cabinet mounting from the basket.
- Mounting: both screens were fully mounted, wired, and powered in 12 days.
- Commissioning: calibration, ambient-light sensor tuning, and a 72-hour burn-in with match-day content; staff trained on content scheduling and daily checks.
The full sequence — from first cabinet on the truss to first live score displayed — took 15 days on site.
LED Display Solution & Technical Specifications
The following table combines the official P10 outdoor LED display product page data with the published ST960 stadium series platform, the same cabinet line used across our sports installations.
| Parameter | Specification |
|---|---|
| Pixel Pitch | 10mm (P10) |
| Optimal Viewing Distance | 10 meters and above |
| Brightness | ≥6,500 nits |
| Refresh Rate | 3,840Hz |
| IP Rating | IP66 |
| Cabinet Size | 960 × 960 × 91mm |
| Cabinet Weight | 29kg |
| Maintenance | Front & rear access |
| Color Temperature | 6,500-9,000K optional |
| Viewing Angle (H/V) | 140° / 120° |
| Input Voltage | AC100-240V |
| Max / Avg Power | ≤550 W/m² / ≤186 W/m² |
| Operating Temperature | -20°C to +50°C |
At 14.4m × 7.68m, each screen runs at 1,440 × 768 pixels — enough resolution for score graphics, sponsor logos, and live broadcast video in a single clean signal.
Project Result & Client Feedback
The system completed its first full season, covering 14 home matches and two national events. The stadium’s operations director noted:
- Readability from the top tier: match graphics and sponsor boards are now readable from every seat, including afternoon matches in full sun.
- Broadcast quality: the production crew reported zero flicker or banding in slow-motion replays filmed against the screens.
- Operational reliability: 14 matches plus testing without a single module failure; the ambient-light dimming cut energy use roughly 30% compared to fixed-brightness operation.
The club has since sold the sponsor-content slots for the next season — a revenue line the projection system could never support.
What Drives the Cost of a Similar Stadium LED Screen
Budget planning for a stadium LED screen system follows a different logic than advertising screens:
- Pixel pitch and size: P10 at 220sqm is the economical large-format configuration. P8 costs roughly 30-50% more per square meter, P6 roughly double.
- Cabinet and structure: the 960×960mm outdoor cabinet platform plus a wind-rated truss system typically adds 25-35% to panel cost at stadium scale.
- Broadcast control: genlock-capable controllers, a video processor, and redundant signal paths add a fixed budget of 8-12% of panel cost — this is not optional for television coverage.
- Installation at height: basket work, rigging, and commissioning at the bowl rim add 10-20% depending on access.
- Energy: at ≤186 W/m² average, the 220sqm system draws about 41kW average during operation — a real line item that night dimming and sensors offset.
Send us your bowl dimensions, viewing distances, and match schedule, and we will provide a free system design and quotation within 24 hours.
Frequently Asked Questions
What is the best pixel pitch for a stadium LED screen?
For end screens viewed from 10 meters to the top tier, P10 is the standard large-format choice. P8 suits smaller venues where the closest seats sit under 10 meters; P6-P4 only makes sense for close-range premium club screens.
How bright should a stadium screen be?
For unshaded sports positions, 6,500 nits is the practical target — bright enough for afternoon matches without pushing energy use and panel life beyond sensible limits. Ambient-light auto-dimming is essential for both.
How long does it take to install a 220sqm stadium screen system?
With the truss structure pre-erected, two 110sqm screens mount, wire, calibrate, and burn in within roughly 15-18 days on site. Structural work is the variable — plan for it separately.
How much does a P10 stadium LED screen cost?
P10 is the most economical large-format stadium configuration, but at 220sqm the totals add up: panels, wind-rated structure, broadcast control, and height installation all scale with area. Contact us with your bowl layout for an itemized quote.
Can the screens show live video or only scores?
Both. Each screen runs full live video, score graphics, sponsor content, and replays from the production truck through the genlocked control system.
What happens if a cabinet fails mid-match?
Front-service cabinets and spare panels mean a trained technician can swap a failed module in minutes without touching the structure. Our 24/7 support covers remote diagnosis during matches if needed.
Get a Similar LED Screen Solution
Planning a stadium, arena, or sports facility display system? Send us your venue layout, viewing distances, and broadcast requirements, and we will provide a free system design and quotation within 24 hours.
Get a Free Quote or browse more of our LED display projects and cases, including the Dubai mall facade P6 installation for a commercial outdoor comparison.
