Core Factors Affecting Indoor LED Display Prices
The price of indoor LED displays is jointly determined by core configurations, technology types, installation methods, installation structure types, brand choices, IC bit depth, refresh rate, LED bead configuration, control systems, and application scenarios. Understanding these factors enables precise demand matching and avoids unnecessary functional premiums.
1. Pixel Pitch (Resolution): The Primary Price Driver
Pixel pitch (measured in millimeters, e.g., P1.25, P2.5) refers to the distance between adjacent LED pixels and is the most critical price-determining factor. A smaller pixel pitch means more LED beads per square meter, resulting in higher resolution, sharper images, and significantly increased costs.
| Pixel Pitch | Price per m² (USD) | Suitable Indoor LED Display Scenarios | Optimal Viewing Distance |
|---|---|---|---|
| P1.25 | 900 – 1500 | Studios, command centers | 1–3 meters |
| P1.56 | 700 – 1200 | Boardrooms, high-end retail stores | 1.5–4 meters |
| P2.0 | 500 – 900 | Meeting rooms, high-end venues | 2–5 meters |
| P2.5 | 400 – 700 | Churches, classrooms, general retail | 2.5–6 meters |
| P3.0 | 350 – 600 | Halls, event venues, large spaces | 3–8 meters |
| P3.91-P4.81 | 140 – 400 | Rental stages, temporary events | 4–10 meters |
For example, a 10m² P1.25 indoor LED display requires over 4 million LED beads, while a P2.5 display of the same area only needs 250,000—explaining why small-pitch screens cost 2–3 times more than standard-pitch alternatives.
2. Technology Type: A Divide in Quality and Price
In 2025, the mainstream indoor LED display technologies fall into three categories with distinct price differences:
- SMD (Surface-Mounted Device) Indoor LED Displays: The most common and cost-effective option, priced between $350–$900 per m². Suitable for most basic commercial scenarios such as meeting rooms and retail stores.
- GOB (Glue on Board) Indoor LED Displays: Feature LED beads covered with transparent optical glue, offering superior protection (dustproof, moistureproof, anti-collision) and visual effects (low glare, anti-moire) compared to SMD. Priced between SMD and COB ($450–$1,000 per m²), their penetration in rental and humid environments is rapidly increasing in 2025.
- COB (Chip on Board) Indoor LED Displays: LED beads are directly mounted on the PCB board, delivering the best durability, contrast, and wide viewing angles. Priced between $500–$1,200 per m², they are the top choice for scenarios demanding ultimate image quality.
3. Installation Structure Type: Cost Differences in Basic Architecture
The installation structure directly determines product stability, portability, and maintenance difficulty, leading to significant price variations. Below is a comparison of the two mainstream types:
| Installation Structure Type | Core Construction | Cost Increment per m² (USD) | Core Advantages | Suitable Scenarios | Representative Product Types |
|---|---|---|---|---|---|
| Modules Directly Spliced on Steel Structure | Modules are directly spliced and fixed to the steel structure without independent cabinets | 0 (baseline) | Simple structure, low cost, space-saving; ideal for long-term fixed installation | Meeting rooms, churches, factories, fixed retail stores | Fixed-installation indoor LED displays |
| Die-Cast Aluminum Cabinet + Steel Structure | Modules are first spliced onto die-cast aluminum cabinets, which are then fixed to the steel structure | 80 – 150 | High stability, excellent protection (anti-collision, dustproof), portable and easy to assemble/disassemble, high splicing precision, supports quick maintenance | Temporary events, exhibitions, stage rentals, frequent assembly/disassembly scenarios | Indoor rental LED displays, high-end commercial movable displays |
Note: Die-cast aluminum cabinets use lightweight, high-strength aluminum alloy and require precision machining and waterproof/dustproof design. The cost of a single cabinet is 30%–50% higher than the same-sized module combination, and additional quick-install components (e.g., buckles, positioning pins) further increase overall costs. Due to the need for frequent assembly, disassembly, and transportation, all indoor rental LED displays adopt this structure, costing 20%–30% more than fixed-installation products with the same configuration.
4. GOB Indoor LED Displays: Price and Scenario Adaptation Analysis
GOB indoor LED display prices are influenced by pixel pitch, IC bit depth, refresh rate, LED bead configuration, control system, installation structure type, and purchase volume. The specific price tiers are as follows:
| Pixel Pitch | IC Bit Depth | Refresh Rate | LED Bead Configuration (Brand + Wire) | Control System | Installation Structure Type | Price per m² (USD) | Core Advantages | Suitable Scenarios |
|---|---|---|---|---|---|---|---|---|
| P1.25-P1.5 | 16BIT | 7680HZ | NationStar Optoelectronics + Gold Wire | Novastar (A10S) | Die-Cast Aluminum Cabinet + Steel Structure | 1200 – 1350 | High resolution + high protection + ultra-HD image quality + professional refresh rate + high-quality beads + full-function control + high stability; anti-moire for shooting | Studios, high-end rental events, live broadcast venues |
| P1.8-P2.0 | 14BIT | 3840HZ | Jingtai Optoelectronics + Alloy Wire | Linsn (Mainstream Receiving Card) | Modules Directly Spliced on Steel Structure | 750 – 950 | Balanced image quality and cost; low glare + mainstream color + stable refresh rate + reliable beads + basic function control | Digital exhibition halls, brand flagship stores, command centers |
| P2.5-P3.0 | 10-12BIT | 1920HZ | Mulinsen + Copper Wire | Gray (Economical Receiving Card) | Modules Directly Spliced on Steel Structure | 480 – 680 | Cost-effective; anti-collision, easy maintenance + basic bead configuration + simple control functions; meets daily needs | Churches, shopping malls, factories |
| P3.91-P4.81 | 10-12BIT | 1920HZ | Mulinsen + Copper Wire | Carlet (Rental-Specific Card) | Die-Cast Aluminum Cabinet + Steel Structure | 400 – 580 | Portable and durable; adapts to quick assembly/disassembly + economical configuration + quick debugging; strong protection | Event rentals, temporary exhibitions, stage backdrops |
Bulk purchases of 50m² or more of P2.5 specifications (10-12BIT IC + 1920HZ refresh rate + Mulinsen copper wire beads + Gray economical receiving card + modules directly spliced on steel structure) can lower the price to $430–$480 per m², saving 10%–15% compared to small-quantity purchases.
5. LED Beads: Core Cost Driver (Major Chinese Brands + Configuration Differences)

LED beads are the core light-emitting components of indoor LED displays, accounting for 20%–35% of hardware costs. The major Chinese brands—NationStar Optoelectronics, Jingtai Optoelectronics, Mulinsen—occupy over 75% of the domestic indoor LED bead market, with significant price differences between brands and configurations:
5.1 Positioning and Price Tiers of Major Chinese LED Bead Brands
| Brand | Market Position | Price per 1,000 Beads (USD) | Core Advantages | Suitable Product Types |
|---|---|---|---|---|
| NationStar Optoelectronics | High-end | 35 – 50 | High-quality wafers, uniform light emission, long lifespan (≥100,000 hours), excellent color consistency | Small-pitch COB/GOB, high-end commercial indoor LED displays |
| Jingtai Optoelectronics | Mid-to-high-end | 25 – 40 | Balanced cost-performance, strong stability, wide adaptability, supports customization | Mid-to-high-end SMD/GOB, standard COB indoor LED displays |
| Mulinsen | Economical | 15 – 28 | Significant cost advantage, sufficient production capacity, meets basic performance requirements; suitable for general scenarios | Standard SMD, mid-to-low-end GOB, rental indoor LED displays |
5.2 Impact of Bead Core Configurations on Price
The core determinants of bead prices are wafer chip size and wire material, which directly affect luminous efficiency, stability, and service life:
| Configuration Type | Specific Parameters/Material | Price Increment per 1,000 Beads (USD) | Core Impact |
|---|---|---|---|
| Wafer Chip Size | 0.9mil (Basic) | 0 (baseline) | Meets standard brightness needs; suitable for economical products |
| 1.2mil (Mainstream) | 5 – 8 | 20% higher luminous efficiency, brighter; suitable for mid-to-high-end products | |
| 1.5mil (High-end) | 12 – 18 | 40% higher luminous efficiency, better heat dissipation, longer lifespan; suitable for small-pitch, high-brightness products | |
| Wire Material | Copper Wire (Economical) | 0 (baseline) | Low cost, meets basic conductivity requirements; suitable for basic scenarios |
| Alloy Wire (Mainstream) | 4 – 7 | Better conductivity stability than copper, corrosion-resistant, oxidation-resistant; suitable for mid-to-high-end products | |
| Gold Wire (High-end) | 15 – 25 | Optimal conductivity, good heat dissipation, anti-aging, low failure rate (<0.1%); suitable for small-pitch, professional-grade products |
Note: For the same brand, 1.5mil chips with gold wire cost 2–2.5 times more than 0.9mil chips with copper wire, but offer significantly improved service life and stability, reducing long-term maintenance costs.
6. Driver IC Bit Depth: Core of Color and Price Gradient
Driver IC bit depth determines color reproduction, grayscale performance, and image smoothness, with significant price differences between bit depths:
| IC Bit Depth | Price Position | Cost Increment per m² (USD) | Core Performance | Suitable Product Types |
|---|---|---|---|---|
| 10-12BIT | Economical | 0 (baseline) | 1024–4096 levels of grayscale; meets basic color display needs | Standard SMD, mid-to-low-end GOB indoor LED displays; suitable for churches, factories, and other basic scenarios |
| 14BIT | Mainstream | 30 – 50 | 16384 levels of grayscale; natural color transitions, detailed images | Mid-to-high-end SMD/GOB, standard COB indoor LED displays; suitable for meeting rooms, shopping malls, and other mainstream scenarios |
| 16BIT | High-definition | 80 – 120 | 65536 levels of grayscale; ultra-HD color reproduction, excellent anti-moire | Small-pitch (P1.25-P2.0) COB/GOB indoor LED displays; suitable for studios, high-end live broadcasts |
7. Refresh Rate: Key to Scenario Adaptation and Price
Refresh rate directly affects image smoothness and shooting compatibility, with different refresh rates corresponding to specific application scenarios and prices—making it a core reference for 2025 purchases:
| Refresh Rate | Price Position | Cost Increment per m² (USD) | Core Performance | Suitable Scenarios | Suitable Product Types |
|---|---|---|---|---|---|
| 1920HZ | Basic | 0 (baseline) | No obvious motion blur; meets daily static/dynamic display needs | Churches, factories, standard retail stores, temporary events | Economical SMD, mid-to-low-end GOB indoor LED displays (paired with 10-12BIT IC + copper wire beads + economical control cards) |
| 3840HZ | Mainstream | 40 – 60 | Improved smoothness; flicker-free for standard camera shooting, natural color transitions | Meeting rooms, shopping mall atriums, brand flagship stores, digital exhibition halls | Mid-to-high-end SMD/GOB, standard COB indoor LED displays (paired with 14BIT IC + alloy wire beads + mainstream control cards) |
| 7680HZ | Professional | 100 – 150 | Ultra-high refresh rate; flicker-free and moire-free for professional cameras/live broadcast equipment, extremely smooth dynamic images | Studios, high-end meeting rooms, live broadcast venues, event broadcasting areas | Small-pitch COB/GOB indoor LED displays (paired with 16BIT IC + gold wire beads + high-end control cards) |
Note: High refresh rates require matching high-bit-depth ICs, high-quality beads, and full-function control systems to deliver optimal performance. The combined cost increment for these four components can reach $250–$350 per m², but they meet the rigorous demands of professional scenarios.
8. Control System: The “Brain” and Price Variable
NOVA LINNSN COLORLIGHT HUIDU TECHNOLOGYThe control system (including sending cards, receiving cards, and video processors) is the core control unit of indoor LED displays, accounting for 8%–15% of the total budget. Major Chinese brands—Novastar Technology, Linsn Technology, Carlet Technology, Gray Technology—have distinct positioning and functional differences that directly cause price fluctuations:

8.1 Positioning and Price Tiers of Mainstream Control System Brands
| Brand | Market Position | Price per Receiving Card (USD) | Core Advantages | Suitable Product Types |
|---|---|---|---|---|
| Novastar Technology | High-end | 65 – 200 | Strong load capacity, supports point-by-point calibration, color calibration, multi-screen linkage, and other full functions; excellent compatibility and stability; A-series receiving cards feature image quality engine technology | Small-pitch COB/GOB, high-end commercial, professional studio indoor LED displays |
| Linsn Technology | Mid-to-high-end | 60 – 100 | Balanced cost-performance, comprehensive functions, easy operation; supports mainstream calibration and linkage; high market share | Mid-to-high-end SMD/GOB, standard COB, brand flagship store indoor LED displays |
| Carlet Technology | Mid-range | 40 – 80 | Practical functions, flexible load capacity; adapts to rental and fixed installation; supports quick debugging | Standard SMD/GOB, rental, shopping mall exhibition hall indoor LED displays |
| Gray Technology | Economical | 25 – 50 | Significant cost advantage, simple operation; meets basic display control needs; no redundant complex functions | Economical SMD, basic scenario (churches, factories) indoor LED displays |
8.2 Impact of Functional Differences on Novastar A-Series Receiving Cards (A5S/A8S/A10S)
Novastar’s A-series receiving cards (A5S/A8S/A10S) are mainstream choices, with significant price gaps due to varying functional configurations even within the same load capacity range:
| Novastar Receiving Card Model | Core Functions | Price (USD) | Price Difference | Suitable Scenarios |
|---|---|---|---|---|
| A5S (Basic) | Basic display control, simple splicing; supports 14BIT grayscale and standard refresh rates; meets basic calibration needs | 65 – 85 | Baseline | Basic fixed scenarios such as standard meeting rooms, retail stores, and churches |
| A8S (Advanced) | Supports point-by-point calibration, color fine-tuning, multi-screen synchronization; equipped with Image Quality Engine 1.0; supports basic HDR functions, 16BIT grayscale + 3840HZ refresh rate | 100 – 130 | 53.8%–52.9% higher than A5S | Mainstream scenarios such as mid-to-high-end shopping malls, digital exhibition halls, and brand flagship stores |
| A10S (Professional) | Equipped with Image Quality Engine 2.0 and Dynamic Engine; supports HDR10 Optima&HLG, 22bit+ grayscale technology, 4K video hardware decoding; dual-card backup + intelligent module monitoring; 7680HZ ultra-high refresh rate | 160 – 200 | 146.2%–135.3% higher than A5S | Rigorous scenarios such as studios, high-end live broadcasts, command centers, and professional rentals |
Note: The price range of Novastar A-series receiving cards is based on 2025–2026 market conditions. The A10S, with advanced features such as intelligent power control and dual backup of calibration coefficients, is the preferred choice for professional-grade indoor LED displays. While its price is approximately 2.5 times that of the A5S, it significantly improves image detail and system stability. As a core component of the control system, video processors range in price from $300–$2,000. High-end video processors paired with the Novastar A10S (supporting 4K, HDR, and multi-image composition) cost 3–4 times more than standard processors and are mainly used in professional scenarios.
9. Installation Method and Steel Structure: Hidden Price Increment
The installation method determines the type and engineering volume of the steel structure, accounting for 10%–40% of the total budget. The mainstream installation methods and corresponding costs in 2025 are as follows:
| Installation Method | Suitable Scenarios | Installation Steel Structure Type | Steel Structure Cost per m² (USD) | Core Influencing Factors |
|---|---|---|---|---|
| Wall-mounted | Meeting rooms, retail store walls | Lightweight steel bracket/E-type welding-free structure | 30 – 80 | No additional reinforcement required for concrete walls; load-bearing plates needed for hollow walls (cost +50%) |
| Ceiling-mounted | Shopping mall atriums, high-ceiling exhibition halls | Suspended steel beam + shock absorption bracket | 100 – 200 | Extended suspension rods required for heights over 5 meters (cost +30%); load-bearing keels needed for insufficient ceiling load capacity (cost +80%) |
| Floor-standing | Temporary events, scenarios without suitable walls/ceilings | Movable steel bracket/E-type splicing frame | 80 – 150 | Diagonal braces required for displays over 10m² (cost +40%); wheeled brackets (cost +20%) |
| Embedded | High-end meeting rooms, brand flagship stores | Embedded keel + fixed frame | 150 – 300 | On-site slot excavation (cost +100%); aluminum alloy frames 30% more expensive than steel |
| Rental quick-install | Exhibitions, stages, temporary events | Modular quick-release bracket (aluminum alloy) | 50 – 100 | High-wear-resistant materials (cost +20%); buckle design (cost +15%) |
Note: The E-type welding-free structure is currently mainstream. It can be assembled with screws without professional welding, saving 30%–50% in labor costs compared to traditional welded steel structures and costing 10%–20% less. It is suitable for various installation methods such as wall-mounted and floor-standing, especially for fixed installations with modules directly spliced on the structure.
10. Top-Tier Brand Choice: EXCEL-LED EHONOR PRO-series – A Benchmark for Full Configuration Adaptation
As a top-tier brand, EXCEL-LED dominates the market alongside Leyard, Unilumin, Absen, and others. Its EHONOR PRO-series is compatible with both module-direct splicing and die-cast aluminum cabinet installation structures, designed specifically for E-type welding-free steel structures. Equipped with high-quality beads from NationStar/Jingtai/Mulinsen, compatible with Novastar A5S/A8S/A10S and full-series control systems, and covering 10-12BIT/14BIT/16BIT ICs and 1920HZ/3840HZ/7680HZ refresh rates, it is the core recommendation for 2025.
Core Advantages
- Two-Structure Adaptation: Supports both module-direct splicing on steel structures (fixed installation) and die-cast aluminum cabinet + steel structure (rental/movable scenarios), flexibly matching different needs without additional customization.
- Lightweight Design for E-Structure: The die-cast aluminum cabinet model weighs only 3kg per cabinet, and the module model is adapted to the load-bearing design of E-type brackets—neither requires additional reinforcement, saving steel structure costs.
- Quick and Efficient Installation: The module model uses 16 sets of strong permanent magnets + screw splicing, while the cabinet model is equipped with quick buckles. Installation efficiency is improved by 40%, and operation can be completed by a single person, reducing labor costs.
- Full Configuration Coverage: Supports mainstream bead brands, full-bit-depth ICs, multiple refresh rates, and full-series control systems, avoiding over-configuration.
Core Parameters and Prices of the Product
| Pixel Pitch | IC Bit Depth | Refresh Rate | LED Bead Configuration | Control System | Installation Structure Type | Price per m² (USD) | Core Parameter Highlights | Suitable E-Structure Installation Scenarios |
|---|---|---|---|---|---|---|---|---|
| P1.25-P1.5 | 16BIT | 7680HZ | NationStar + 1.5mil chip + Gold Wire | Novastar A10S | Die-Cast Aluminum Cabinet + Steel Structure | 1250 – 1400 | 68.7 billion colors, ≥3840Hz high refresh rate, anti-moire for shooting, bead lifespan ≥100,000 hours, full-function control | High-end meeting rooms, studios, rental live broadcast venues |
| P1.8-P2.0 | 14BIT | 3840HZ | Jingtai + 1.2mil chip + Alloy Wire | Novastar A8S | Modules Directly Spliced on Steel Structure | 800 – 1000 | 160° wide viewing angle, 600-800nit brightness, adapted to indoor strong light environments, high color consistency, supports basic HDR functions | Brand flagship stores, digital exhibition halls, command centers |
| P2.5-P3.0 | 10-12BIT | 1920HZ | Mulinsen + 0.9mil chip + Copper Wire | Novastar A5S | Modules Directly Spliced on Steel Structure | 500 – 700 | IP54 protection rating, unique heat dissipation design, meets basic display needs, cost-controllable, supports standard calibration | Shopping malls, churches, factories |
Price Advantage
Compared to top-tier brands with the same configuration, the price is 8%–12% lower, with a 2–5-year warranty. For example, the total cost of a 10m² P2.5 specification (14BIT IC + 3840HZ refresh rate + Jingtai alloy wire beads + Novastar A8S receiving card + modules directly spliced on E-type welding-free steel structure) is approximately $8,000 (including product + installation), saving 15%–20% compared to combinations of ordinary brands + traditional steel structures. The die-cast aluminum cabinet model (same configuration + Novastar A10S) has a total cost of approximately $9,800, saving 10%–15% compared to similar rental products.
11. Screen Size and Area: Basic Pricing Dimension
Prices increase linearly with display area, and bulk purchases offer discounts: the price per m² for a 10m² indoor LED display is usually 8%–10% lower than that for a 3m² display. GOB products, EXCEL-LED EHONOR PRO-series, and E-type steel structures offer more significant bulk discounts, with die-cast aluminum cabinet models eligible for 12%–18% discounts on bulk purchases.
12. Installation and Additional Services: Hidden Costs
These costs account for 5%–20% of the total budget, mainly including:
- Installation Labor: $50–$150 per m², with higher costs for ceiling-mounted and embedded installations; due to quick-install features, die-cast aluminum cabinet models have 20%–30% lower labor costs than module-direct splicing models.
- Transportation and Taxes: 5%–15% of hardware costs, with higher fees for international purchases. While die-cast aluminum cabinet models have slightly higher transportation costs due to greater weight per m², their low damage rate makes them more cost-effective for long-term rentals.
- Maintenance Services: Annual cleaning and inspection ($100–$300 per year). GOB and EXCEL-LED products require 30% less maintenance frequency than ordinary products, and die-cast aluminum cabinet models support quick module replacement, improving maintenance efficiency by 50%.
2025 Indoor LED Display Real Price Cases (Including Target Countries + Full Factor Coverage)
Case 1: Small Meeting Room Indoor LED Display in Manila, Philippines (3m × 2m = 6m²)
- Pixel Pitch: P1.8, Technology Type: COB, IC Bit Depth: 14BIT, Refresh Rate: 3840HZ
- LED Beads: Jingtai Optoelectronics + 1.2mil chip + Alloy Wire
- Control System: Novastar A8S (Receiving Card + Basic Video Processor)
- Installation Structure Type: Modules Directly Spliced on Steel Structure
- Installation Method: Wall-mounted (E-type welding-free steel structure)
- Total Cost: $5,940 (Display Cost: $4,980 + Control System: $600 + Steel Structure + Installation Labor: $540 + International Transportation & Local Taxes: $360)
- Application Scenario: Corporate boardroom in downtown Manila, used for senior management meeting presentations. Requires clear image quality and good color performance, adapting to the layout of commercial office spaces.

Figure 1: Small Meeting Room Indoor LED Display Installation in Manila, Philippines
Case 2: GOB Indoor LED Display in Bangkok Shopping Mall, Thailand (5m × 3m = 15m²)
- Pixel Pitch: P2.5, Technology Type: GOB, IC Bit Depth: 14BIT, Refresh Rate: 3840HZ
- LED Beads: Jingtai Optoelectronics + 1.2mil chip + Alloy Wire
- Control System: Carlet Mid-range (Receiving Card + Standard Video Processor)
- Installation Structure Type: Modules Directly Spliced on Steel Structure
- Installation Method: Ceiling-mounted (Suspended Steel Beam + Shock Absorption Bracket)
- Total Cost: $13,800 (GOB Display Cost: $10,350 + Control System: $900 + Steel Structure + Installation Labor: $2,250 + International Transportation & Local Taxes: $1,500)
- Application Scenario: Atrium of a high-end shopping mall in Bangkok’s Siam District. Requires long-term fixed display, coping with tropical humid climate and high foot traffic, while balancing protection and cost.

Figure 2: GOB Indoor LED Display Installation in Bangkok Shopping Mall, Thailand
Case 3: EXCEL-LED EHONOR PRO-series in Ho Chi Minh City Church, Vietnam (5m × 3m = 15m²)
- Pixel Pitch: P2.5, IC Bit Depth: 10-12BIT, Refresh Rate: 1920HZ
- LED Beads: Mulinsen + 0.9mil chip + Copper Wire
- Control System: Novastar A5S (Receiving Card + Simple Video Processor)
- Installation Structure Type: Modules Directly Spliced on Steel Structure
- Installation Method: Floor-standing (E-type welding-free splicing frame)
- Total Cost: $9,600 (Product Cost: $7,800 + Control System: $450 + E-type Steel Structure + Installation Labor: $1,200 + International Transportation & Local Taxes: $450)
- Application Scenario: Church chapel in the suburbs of Ho Chi Minh City. Used for displaying scriptures during religious ceremonies, requiring easy installation, simple maintenance, and cost control.

Figure 3: EXCEL-LED EHONOR PRO-series Installation in Ho Chi Minh City Church, Vietnam
Case 4: High-End Rental LED Display in Jakarta, Indonesia (4m × 3m = 12m²)
- Pixel Pitch: P1.5, Technology Type: GOB, IC Bit Depth: 16BIT, Refresh Rate: 7680HZ
- LED Beads: NationStar Optoelectronics + 1.5mil chip + Gold Wire
- Control System: Novastar A10S (Receiving Card + 4K Video Processor)
- Installation Structure Type: Die-Cast Aluminum Cabinet + Steel Structure
- Installation Method: Rental quick-install (Modular quick-release bracket)
- Total Cost: $27,000 (GOB Display Cost: $21,000 + Control System: $2,400 + Quick-install Steel Structure + Installation Labor: $2,640 + International Transportation & Local Taxes: $2,100)
- Application Scenario: Temporary exhibition rental at Jakarta Convention Center. Requires frequent assembly, disassembly, and transportation, with demands for high image quality, anti-collision, and quick splicing, adapting to various event scenarios.

Figure 4: High-End Rental LED Display Installation in Jakarta, Indonesia
2025 Indoor LED Display Price Market Trends
- Rapid Popularization of GOB Technology: GOB’s market share is expected to exceed 25%, with prices dropping 8%–12% compared to 2024, making it the preferred alternative for rental and humid environments.
- Full Coverage of Die-Cast Aluminum Cabinets in Rental Market: 100% of indoor rental LED displays adopt die-cast aluminum cabinet structures. Due to increased production capacity, cabinet costs have decreased by 5%–8%, easing price pressure on rental products.
- E-Type Welding-Free Steel Structure Becomes Mainstream: With an installation penetration rate of 60%, it drives an overall 15%–20% reduction in installation costs.
- 14BIT+3840HZ+Jingtai Alloy Wire Beads+Novastar A8S Becomes the Golden Configuration: This combination accounts for over 70% of the market share; in rental scenarios, 16BIT+7680HZ+NationStar Gold Wire Beads+Novastar A10S has a penetration rate of 45%.
- Cost-Effectiveness of Top Brands Like EXCEL-LED Stands Out: The EHONOR PRO-series, with its dual-structure adaptation and full-configuration compatibility, has achieved a 35% year-on-year increase in market share, becoming a bestseller in the mid-range market.
Money-Saving Tips for Purchasing Indoor LED Displays
- Choose the Right Installation Structure: Opt for module-direct splicing on steel structures for long-term fixed scenarios to save $80–$150 per m²; select die-cast aluminum cabinet models only for frequent assembly/disassembly scenarios to avoid paying extra for portability.
- Precisely Match the Control System: Choose Novastar A5S or Gray Technology for basic scenarios, Novastar A8S or Carlet/Linsn for mainstream scenarios, and Novastar A10S only for professional scenarios—avoid redundant functions within the same brand.
- Optimize Bead, IC, and Refresh Rate Combinations: Select Mulinsen 0.9mil+copper wire+1920HZ+10-12BIT for basic scenarios, Jingtai 1.2mil+alloy wire+3840HZ+14BIT for mainstream scenarios, and NationStar 1.5mil+gold wire+7680HZ+16BIT for professional scenarios.
- Prioritize the EXCEL-LED EHONOR PRO-series + E-Structure Combination: Offers high installation efficiency and low steel structure costs, saving 15%–20% compared to ordinary brands with the same configuration.
- Bulk Purchase Standard Models: For purchases of 10m² or more, prioritize standard pixel pitches + mainstream configurations to avail bulk discounts of 10%–18%.
- Optimize International Purchase Costs: Use bulk sea freight to reduce transportation costs and familiarize yourself with the import tax policies of the target country in advance. While die-cast aluminum cabinet models have slightly higher transportation costs, their low damage rate makes them more cost-effective for long-term rentals.
Final Recommendations for Purchasing Indoor LED Displays
The core of purchasing in 2025 lies in the “five-fold matching” of scenario + configuration + installation structure + brand + regional adaptation:
- For long-term fixed scenarios: Choose modules directly spliced on steel structure + EXCEL-LED EHONOR PRO-series + mainstream configurations (e.g., Novastar A5S/A8S) to control costs.
- For frequent assembly/disassembly/rental scenarios: Select die-cast aluminum cabinet structure + high-end configurations (e.g., Novastar A10S) to ensure stability.
- For humid and collision-prone scenarios: Pair with GOB technology; for high-end image quality requirements: Choose COB + Novastar A10S control system.
The cheapest option is not always the most cost-effective. Although the EXCEL-LED EHONOR PRO-series is 10%–15% more expensive than ordinary brands, its dual-structure adaptation, lightweight design, high-quality configuration, and comprehensive warranty significantly reduce steel structure, labor, and long-term maintenance costs—delivering greater overall value over its 5–10-year service life.
If you are unsure about the right choice, most manufacturers offer free full quotes based on size, scenario, installation environment, and target country policies. Feel free to share your project details in the comments, and we will help you accurately estimate the specific costs!


